The Argument Against Newland Sierra

Read our official ballot argument against Measure B here. 

The Truth Surrounding Newland Sierra

ZERO units of Affordable Housing

Houses being built

Newland Sierra is inconsistent with the General Plan Affordable Housing Policy H-1.9 which requires developers to provide an affordable housing component when requesting a General Plan Amendment for a large sale residential project when it is legally permissible. Newland is failing to provide any affordable units in the 2,135 units that they are building .

Very High Fire Severity Area

Trees on fire

The Newland Sierra Project is in a Very High Fire Severity Zone where the County General Plan restricts the density of housing. Newland’s evacuation study is inadequate. The road capacity could not handle a large scale evacuation which only includes 2 evacuation exits for a project the size of the city of Del Mar. Total evacuation time could take over 3 hours. 

I-15 Gridlock!

Severe traffic jam

Newland will add 28,862 new trips per day to local roads and the I-15 and will pay NOTHING to mitigate the gridlock!  There will be 26 miles of failing freeway service to which Newland will contribute ZERO. Their fair share of cost would be at least $153 million. 

Newland Sierra Project Inconsistency with North County MSCP

Site where Newland Sierra project would damage habitat

U.S. Fish and Wildlife Services personnel in San Diego County have significant concerns about the Newland Sierra Project and its impacts on habitat and viability of the MSCP (Multiple Species Conservation Act). Documents linked show that local agency experts were silenced after Newland Sierra proponents exerted political pressure on senior agency officials. 

Newland CANNOT Build 2 Million Square Feet of Big Box

Crane building huge building

Contrary to their claims, Newland cannot build 2 million square feet of Big Box and Office Commercial per the General Plan.  As the previous developers of this property stated: “The proposed Office Professional and Commercial designations are poorly located and unresponsive to market demands.” 

Merriam Mountain is an Important Wildlife Corridor

Mountain lion cubs mewling

Merriam Mountain is only one of the 2 large habitat blocks that remain west of the I-15 and is also listed as a pre-approved Mitigation Area in the Draft North County MSCP. The Newland project will isolate habitat in the area and reduce its viability. The connections available for wildlife to move through this area are crucial! 

Environmental Impact Report

"The San Marcos Mountains are located northwest of the project and are largely undeveloped with the potential to support a wide variety of native wildlife and rare and special-status plant species. Much of the northern two-thirds of the Merriam Mountains have a high habitat value due to its undeveloped nature and potential to provide a major block of habitat that could contribute to regional conservation planning. The project area is located within the draft North County Multiple Species Conservation Program (NCMSCP) area." 

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Paid for by No on B, Committee Against Newland Sierra and Bad Development; Committee Major Funding From Golden Door Properties